Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
In the US, we’ll be sure to expand it to all the other purchases we make. Eventually even buying groceries will be a shakedown of your bank account.
Just look at surge pricing on Uber to see where this is headed
I’ve been quoted 100+ for a 20 minute ride on Uber. Needless to say I walked and waited till it was 40~. Still overpriced but still.
Also about my own experience. Poor people pay the difference in time. Did you wait more than 20 minutes for you 20 minute ride to become palatable to pay for?
I’m sorry to inform you that there are already some grocery stores in America that have electronic price tags that update automatically.