What a terrible idea. I’m glad they shelved this project. It also runs counter to Apple’s other projects with Goldman Sachs. The Apple Card was supposed to make it easy to see what you were spending your money on and encourages you to pay off your debt and avoid paying interest. The savings account obviously encourages saving money. Encouraging people to invest in individual stocks is grossly irresponsible. Humans are not high-frequency trading computers; we’re terrible at actively choosing stocks. Even full-time professionals are really bad at it. Broad portfolio index funds and similar instruments are not fun, but they are a sound place to actually invest your money.