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Hal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 2 months ago

How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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Hal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 2 months ago
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

  • njm1314@lemmy.world
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    2 months ago

    Shill verb

    :to act as a spokesperson or promoter

    Shill noun

    :one who makes a sales pitch or serves as a promoter

    https://www.merriam-webster.com/dictionary/shill

    • glimse@lemmy.world
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      2 months ago

      Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.

      one who acts as a decoy (as for a pitchman or gambler)

      Literally on that same page.

      a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

      https://www.dictionary.com/browse/shill

      a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

      https://www.dictionary.com/browse/shill

      someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

      https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill

      shill n informal, US (person planted to lure customers)

      https://www.wordreference.com/es/translation.asp?tranword=shill

      • njm1314@lemmy.world
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        2 months ago

        I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don’t really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.

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