Redditors around the world were scandalized last week after learning that a team of researchers released a swarm of AI-powered, human-impersonating bots
I know you enjoy hating on Reddit but what you’re saying doesn’t make any sense. Reddit is an advertising business. Bots don’t view advertising but adds infrastructure cost. Additionally, humans are way better at engagement with the platform and people than bots.
Bot activity brings “engagement” which generated more page views from actual humans. Literally the only downside of this announcement is the optics of having bots in the first place.
The bots were already indistinguishable from humans on reddit, do you really think that this recent scrutiny is going to lead to fewer bots? Or might it actually lead to better bots?
Additionally additionally, as it says in the article, reddit sells its content to OpenAI, and in order to do that, they need it to be organic. If you feed AI output back info AI, it makes the output worse, not better. So, there’s another financial incentive to ensure that the people talking on reddit are actually human.
I would like to remind you of two things. The first is that reddit used to have a mod tool called “BotDefense”. It’s shutdown in July of 2023 directly lead to a major uptick in Spam Bots.
The second is that part of the ad revenue is “impressions”. Impressions are just an account (bot or human) “viewing” the ad and they do not require a click-through. The platform hosting the ad still gets paid for those.
I know you enjoy hating on Reddit but what you’re saying doesn’t make any sense. Reddit is an advertising business. Bots don’t view advertising but adds infrastructure cost. Additionally, humans are way better at engagement with the platform and people than bots.
Bot activity brings “engagement” which generated more page views from actual humans. Literally the only downside of this announcement is the optics of having bots in the first place.
The bots were already indistinguishable from humans on reddit, do you really think that this recent scrutiny is going to lead to fewer bots? Or might it actually lead to better bots?
Additionally additionally, as it says in the article, reddit sells its content to OpenAI, and in order to do that, they need it to be organic. If you feed AI output back info AI, it makes the output worse, not better. So, there’s another financial incentive to ensure that the people talking on reddit are actually human.
I would like to remind you of two things. The first is that reddit used to have a mod tool called “BotDefense”. It’s shutdown in July of 2023 directly lead to a major uptick in Spam Bots.
The second is that part of the ad revenue is “impressions”. Impressions are just an account (bot or human) “viewing” the ad and they do not require a click-through. The platform hosting the ad still gets paid for those.
If openai kept buying reddit data after 2022, they are idiots. They let the cat out of the bag.