Xbox controversially raised the base price of its mainline games to $80 in an announcement a few weeks ago. Now, it seems to be backtracking. Good, I say.
They set the 70$ price point and they set the gamepass price, it’s all abstract values that they decide. That’s price anchoring at play, you think you’re getting a good deal in comparison, so of course you get the gamepass, but no matter which product you buy, microsoft wins.
They set the 70$ price point and they set the gamepass price, it’s all abstract values that they decide. That’s price anchoring at play, you think you’re getting a good deal in comparison, so of course you get the gamepass, but no matter which product you buy, microsoft wins.