When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?
The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.
Or, that’s what many thought.
In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.
Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.
“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.
“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.
I moved to all-digital music-making and -listening in the 90s, and agree that a lot of the “analog” benefits are imagined or the result of misunderstandings how technology works.
But I think you’re missing the point. Don’t forget that noise, feedback, muddiness, lack of range, lack of definition are all legitimate effects often intentionally applied to make music sound a certain way.
A cassette is objectively lower quality by sampling rate, reproducibility, etc, but you agree that it affects the sound. At that point, I think you have to admit that a contrary personal preference for cassette or vinyl is valid. It’s not objectively “worse” because many people actually and validly find those “bugs” to be “features.”
It’s fine to like the digital revolution, but I’m just identifying you’re making a value judgement, and others can rightly value differently.