There are a few, but a dirty secret is because gym attendance is EXTREMELY cyclical. Jan/Feb are loaded with people signing up as part of their new year’s resolutions. If they are month-to-month, then they cancel before April. Locking them into annual contracts means they can’t cancel once they realize they aren’t going anymore.
There are a few that genuinely do monthly contracts from the beginning. Planet Fitness is the best known, and they use it as a selling point for people that know they probably won’t stick to it. It’s also cheap enough that they don’t feel any urgency to cancel, and can let it ride for a long time while promising themselves they’ll get back to it.
There are a few, but a dirty secret is because gym attendance is EXTREMELY cyclical. Jan/Feb are loaded with people signing up as part of their new year’s resolutions. If they are month-to-month, then they cancel before April. Locking them into annual contracts means they can’t cancel once they realize they aren’t going anymore.
There are a few that genuinely do monthly contracts from the beginning. Planet Fitness is the best known, and they use it as a selling point for people that know they probably won’t stick to it. It’s also cheap enough that they don’t feel any urgency to cancel, and can let it ride for a long time while promising themselves they’ll get back to it.