Maybe I’m just out of touch, but I don’t understand who this is for, and I think it’s going to flop.

First of all…who is asking for thinner phones?

Secondly, the price. This is not an Air SE. This thing is only $100 less than a full-fat iPhone Pro, and $200 more than iPhone base (which is a particularly good value this year).

And what do you get for that price?

• 2 fewer lenses than the pro, and 1 fewer than the base
• Titanium frame, I guess?
• Less powerful processor than the base
• Inherently more fragile frame
• Less battery life than even the base model (this was often cited as the shortcoming of the iphone Mini)
• Slower charging speed than both models
• no cinematic video mode

Are people really clamoring for thinner phones so badly that they’ll spend more money for less features?

https://www.apple.com/iphone/compare/?modelList=iphone-17-pro%2Ciphone-air%2Ciphone-17