Microsoft spent billions on XBOX brand over over the past 23+ years but seems like they’re just done with it. They must know raising the price for the second time will be a final nail in the XBOX coffin. Is there a plan for a next XBOX? Does it even make sense to make the next XBOX? Is there even a reason for anyone to buy the next XBOX? Currently Microsoft’s marketing message is basically just spend $400 to $800 on a hardware and then pay $10 to $20 monthly ($120 to $240 a year) indefinitely for access to games but if you stop paying the monthly fee, you have an expensive paperweight because you own nothing. Oh and game pass price could go up at anytime over the lifespan of the console.