It’s not really what you say, it’s how you say it. There are people who can make zoning regulation interesting, and then you have people who are talking about a shooting they survived boring.

I’ve always thought about talking in a way that respects people’s time: just give them a brief statement. If they care, you can deliver deeper. And even then, you should have checkpoints when you are talking. If they say damn that’s crazy, I’m like yea…