Platforms should not confront users with 'binary choice' over personal data use

The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

    • 𝓔𝓶𝓶𝓲𝓮@lemm.eeEnglish
      31·
      8 months ago

      We could do away with such attention seeking comments tbh, it’s good that some have different views imo because you can argue with them. Isn’t that the point of this site?

      would you prefer for the comments to be all just long string of: “fuck meta” ?

      • bleistift2@feddit.deEnglish
        3·
        8 months ago

        This is lemmy. Any valid argument is shat out by the devil himself if it might be construed to support the perceived “strong one” in a relationship.

    • Baku@aussie.zoneEnglish
      7·
      8 months ago

      It’s not really that bad. It was 1 single comment chain. If you don’t want to read the debate, it’s a fairly trivial task to collapse the parent comment and carry on with your day.