Eurogamer speaks to Sega president Shuji Utsumi to hear his plans to recapture the essence of what made Sega so spicy compared to Nintendo's safe alternative.
They are not talking about a new platform, but finding a more distinct voice as a publisher
Sega had that kind of style [back then]. Sega’s position was like, ‘If you have attitude, Sega’s the company for you, rather than Nintendo’, because of the games, because of the style, because of coolness or the kind of attitude. We have such beautiful content value in Sega, and some other IPs, so we’re trying to revive it with a little bit of the flavour of hip-hop now.
They are not talking about a new platform, but finding a more distinct voice as a publisher