In three years, this went from a very niche behavior to an absolute mainstream part of the market
It’s because of the fracturing of the marketplace. For a while there were only a few major Film/TV streaming services. Netflix and Hulu, then HBO and Amazon, and a handful of niche or genre platforms.
Then around the pandemic time, every network and their mother decided to pull their licensing to start their own streaming platform or several. The platforms all cost as much or more as before, but you need more of them to watch the different IP you are interested in.
What the studios don’t realize (or won’t publicly admit) is that instead of replacing cable TV, they have effectively recreated the video rental industry.
The protests are not in support of Hamas. They are protesting against a continuing genocide taking place with the support of their own government. I, personally, believe that genocide is bad, no matter who commits it.