I thought I was the cool kid when I got my SoundBlaster 16!

This is exactly the goal of gish gallop.

Sounds sticky!

Just require users to be logged in to view posts, and then limit them to seeing a few hundred every day. That should stop them from stealing the content.

I used xmpp for years before Google talk federated, and I was so excited. I thought xmpp was finally going to be mainstream, but then they used their weight to control the direction of the protocol, then cut and run. Xmpp has mostly recovered and still a great protocol, but Google kind of messed it up before kicking it to the curb.

Edit: This page no longer exists, but as recently as 2020, Google had a page about how dedicated they were to open chat standards, 7 years after they introduced hangouts, which was once again a closed/proprietary protocol.