I feel that using housing as a commodity for building wealth is absolutely immoral. Homes should be owned by those who live in them. But investing is a personal choice. Some people choose to invest in immoral companies or practices. But what you buy with the money doesn’t change what you funded to get it.
Despite what Google wants you to think, organic search is not the only way to get traffic. Fuck em. Time to disallow Googlebot in robots.txt and noindex your content.