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I don’t remember the specific article I read that dove into this but it was essentially sold due to it being one of the first large data collections (user data). I’m not sure the extent its traweled now but before the social media machine took off, it was the largest if not one of the largest concentrations of actual data points to run algorithms against.
What sound does a cow make? Moo. What sound does a dog make? Woof. What sound does a cat make? Meow. What sound does a pig make? UP AGAINST THE WALL MOTHER FUCKER.