The problem is you can’t make a digital label that hard to circumvent. Much like a signature, you sign something you want to prove it is genuinely from you, but you won’t sign something that’s not from you while not signing things that are, especially in digital format. Digital signature can just be stripped out of the data. Watermarks on images can now patched with the help of inpainting models. Disclaimers in text can just be deleted. The default shouldn’t be “This thing doesn’t have an AI label so it would be written by human.” The label itself it a slippery slope that helps misinformation spread faster and aid building alternate facts. Adding a label won’t help people identify contents generated with ML models, but let them defer the identification to that mere label because it said so, or didn’t.

Misinformation didn’t spread fast simply because fascists obtained controls on medias. Just look at how China, Russia, and Iran launch misinformation campaigns. They didn’t have to control those media, but some seed accounts that make sensational title that attracts people in more powerful position and recognition to spread it out. For more info on misinformation and disinformation, I recommend you watch Ryan McBeth’s video on YT.

Yes, we need a way to identify what is and what not generated by ML models, but that should not be done by labeling ML contents.