I try not to mention brands explicitly, but plenty of people seem to do that. I think a big issue is that brands have become verbs. People don’t search for information, they google it. They don’t buy things, they prime them. They don’t watch generic TV they watch Netflix. I have a family member that calls all sneakers Nikes. I think branding has become “better” and marketers are making their brands an important part of the activity itself. It might just be a passive culture shift due to this difference.