Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
They can’t. Competition for capital is forcing them to extract the everliving profit out of people. Their competitors would not be far behind on this train if it increases profitability.
I acknowledge that, this is the result of unbridled capitalism.
When a person uses social engineering and manipulation to extract money from an individual or company it’s called fraud, when a large enough company does it it’s just business.
If only our government could give us some handy dandy consumer protection laws.