You’re talking about equality, which is a very different type of measure of urgency. Obviously, that is not being prioritized as all, because that’s how capitalism works. Quite the opposite actually. When it comes to matters related to equality, the rich people prioritize themselves over everyone else.

However, I was referring to a completely different type of urgency based prioritization that can be seen pretty much everywhere in society. We build machines that are just barely good enough for the job instead of being actually great for the job, good for the people who use them and good for the environment. That sort of long term thinking just doesn’t have a place in our current system, because making machines just barely good enough is hard enough as it is. If we could do all the basic things with zero effort, we would have left over resources that could be directed towards making everything actually better in a variety of ways. Currently, those left over resources don’t exist, because they’re tied up in making all the basic stuff happen in the society. That’s why we aren’t focusing on making things actually good.

Individual people and some companies are actually trying to make sustainable and humane decisions, but the society isn’t.