My electric company puts out ads showing their employees going to work. That was literally the commercial I just saw for my electric company and then they show their logo in the corner.
What is the purpose of this? It’s not like they have a competitor and this ad might make me switch back to them or stay with them.
So what’s the point in making these ads?
I see a lot of “For the PR” comments. This is only a fraction of why ads are purchased by utilities, large companies, and other entities with whom you never directly do business. The overarching reason they purchase ads is to have influence over narratives by those networks.
Source: used to develop software in the energy sector for a multinational; my employer and their corporate customers regularly bought ads to help bolster energy efficiency initiatives. These initiatives and interventions are frequently countered and opposed by exactly the corporate dickwads you think would oppose reduced consumer energy consumption.