I was recently at a gas station that scanned my license plate and then started showing me ads telling me to upgrade to a newer model of my car, while showing me ads for those ewer models from a used car website. It felt incredibly invasive and I haven’t been back to that gas station.
I’m still grouchy about a sandwich place that I liked that recently changed ownership putting in kiosks that apparently do facial recognition, as once I walked up, they suggested items that I’d purchased last time. That started me looking, and I’ve been noticing that a lot of the ordering kiosks that places have been installing around where I am have cameras (though none have been actively making suggestions). I can only imagine that that gets hooked into the tracking and advertising system at some point too, though.
Between increasing use of facial recognition and ALPRs, it’s going to be increasingly difficult to avoid targeted ads. I don’t have a fix for that. I mean, it’s illegal to block use of ALPRs. A lot of places also have anti-masking laws, though I suspect that in practice, they aren’t enforced much, and someone could theoretically put something on their face. I don’t especially want to run around wearing stuff on my face, though.
I was recently at a gas station that scanned my license plate and then started showing me ads telling me to upgrade to a newer model of my car, while showing me ads for those ewer models from a used car website. It felt incredibly invasive and I haven’t been back to that gas station.
I’m still grouchy about a sandwich place that I liked that recently changed ownership putting in kiosks that apparently do facial recognition, as once I walked up, they suggested items that I’d purchased last time. That started me looking, and I’ve been noticing that a lot of the ordering kiosks that places have been installing around where I am have cameras (though none have been actively making suggestions). I can only imagine that that gets hooked into the tracking and advertising system at some point too, though.
Between increasing use of facial recognition and ALPRs, it’s going to be increasingly difficult to avoid targeted ads. I don’t have a fix for that. I mean, it’s illegal to block use of ALPRs. A lot of places also have anti-masking laws, though I suspect that in practice, they aren’t enforced much, and someone could theoretically put something on their face. I don’t especially want to run around wearing stuff on my face, though.
Those morph suits from A Scanner Darkly are looking less and less unhinged lately