Where Reddit differs among its tech peers is in its striking dependence on its user base to keep things operational. Reddit must keep its users satisfied and its efforts to expand its limited (and already unpopular) advertising formats could send users packing. 98% of Reddit’s revenue is made up of advertising income. And of that, 26% came from just 10 ad clients in 2023. Investors will be watching this closely and expect more diversity sooner rather than later
Same - well, at least in regard to r/popular, though I did keep going back to the small niche sub that I used to mod and felt a connection to, but while I couldn’t call it “dead” now, it definitely does not seem as vibrant as it used to be, and nowadays I only check it perhaps once a week, and haven’t commented in a LONG while. Just people trying to drum up content, sorta like here except more inane posts there vs. just silence here. I prefer here regardless:-P.
A couple of months ago, r/popular seemed mostly people arguing with bots - or else I couldn’t tell the difference and that is just as bad - while in my smaller sub at least it is people wishing they had something to say, and arguing with what looks like literal and actual children.
Wherever the actual content creators went, they don’t seem to be on Reddit anymore.