My electric company puts out ads showing their employees going to work. That was literally the commercial I just saw for my electric company and then they show their logo in the corner.
What is the purpose of this? It’s not like they have a competitor and this ad might make me switch back to them or stay with them.
So what’s the point in making these ads?
I bet the local energy provider is owned by a large conglomerate, and they want you to think that the company is locally managed and any profits they make go back into the community, instead of to the Corporate Overlords…
This can be particularly important for heavily regulated industries, as their profits are contingent on the local politicians continuing to like them. So while I am sure a significant portion of their budget goes to greasing palms to make sure politicians like them, they also need to make sure the voting population is not hostile to them, so that they don’t get some grass roots movement going that elects hostile politicians.
Hmm…that’s an interesting point. They don’t claim to be a local entity, they’re known to operate for almost half of my state as a corporation. But where I see your point is that this may be a corporation trying to make their image feel more down to home. “We’re not like those other big, bad corporations. We’re your friends!”
I never thought of that before.