Market research company Nielsen estimates that Twitch brought in revenue from all sources of about $2 billion in 2020.6
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The parent company reportedly has set a target of $1 billion a year in advertising alone from Twitch. Most guesstimates suggest that it has not yet reached that level.
If that’s accurate, ads make up less than half, with the rest being merch, subs, and bits. I’m guessing subs and bits are the biggest piece of the pie (if we combine them), followed by ads.
Best guess is subs and bits make the most:
If that’s accurate, ads make up less than half, with the rest being merch, subs, and bits. I’m guessing subs and bits are the biggest piece of the pie (if we combine them), followed by ads.
Wait you can buy bits? I thought they were earnt by watchtime and clicking on a little button next to chat.
Yup, it’s like $1 for 100 bits or something.