A simple lesson for business leaders, consistency of brand should be a priority.

When you pivot to try to appeal to a ‘new image’, those coveted new consumers are not going to be eager to re-evaluate you in their favor anyway. So all you do is piss off the customers that you had successfully courted. As seen in many comments in this thread, it’s hard to turn back, the ‘new’ consumer base still doesn’t want you and the ‘old’ consumer base is pissed.

Target really does not want to try to compete on prices/margin, so they can hardly afford to screw up this way.