I think it does bother him, he’s just trying to put on a tough guy persona. There was a story not long go about him locking himself in a room and freaking out after he got publicly booed. His reputation as a business genius is in tatters. I think that’s one of the driving forces to his alignment with the right wing manosphere. They still blow smoke up his ass and call him a genius, while everyone else slowly realized he was a jackass who built his reputation on the shoulders of actual tech and business geniuses. He’s just a walking checkbook.