Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.
Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.
But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.
The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.
The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.
Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.
It’s a thing. Now that you know, watch for it in the wild. Usernames, tattoos, bumperstickers, t-shirts. These people like to advertise.