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return2ozma@lemmy.world to News@lemmy.world · 1 year ago

McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

fortune.com

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McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

fortune.com

return2ozma@lemmy.world to News@lemmy.world · 1 year ago
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McDonald’s CEO Chris Kempczinski is promising to bring back “affordability” to the fast-food chain as sales growth slows.
  • aeronmelon@lemmy.world
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    1 year ago

    The Big Mac set in Japan is ¥750 right now. Which converts to $5.07.

    Does McDonald’s America think each restaurant is a theme park or something?

    • osarusan@kbin.social
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      The Big Mac set in Japan is ¥750 right now.

      And Burger King is even cheaper.

      It baffles my mind that people would pay $18 USD for that shit. I visited the US last year and while prices in general had definitely gone up since the last time I was there, there is absolutely no justification to pay $18 for McDonald’s. It’s crazy.

      • buzz86us@lemmy.world
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        1 year ago

        It is insane that a meal at Red Robin with bottomless fries is actually less expensive than McDonald’s… I literally don’t go to these types of restaurants unless there is some app deal because fastfood retail prices have gone insane.

        • ShepherdPie@midwest.social
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          1 year ago

          I don’t know where they’re getting this $18 price from as my local McDonalds aren’t charging anywhere near that much for any of their meals.

          • Dkarma@lemmy.world
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            1 year ago

            Australia pricing. It’s around $12 in the states

            • ShepherdPie@midwest.social
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              1 year ago

              Someone was able to bypass the paywall and said it’s some McDonalds at a rest stop in Connecticut, which is just an outlier like any gas station charging $1.50/gal more because they’re right off a busy freeway exit.

      • Herbal Gamer@sh.itjust.works
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        1 year ago

        You can get some proper good food for that price in a normal restaurant here in Austria.

        • protist@mander.xyz
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          1 year ago

          I live in Texas and had a sweet potato hash with pulled pork, kale, and a poached egg for lunch yesterday for $15. If $18 for a McDonald’s meal is true, people would be crazy to go there, there are a ton of more affordable and way better options.

        • eran_morad@lemmy.world
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          deleted by creator

    • ApeNo1@lemm.ee
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      1 year ago

      In Australia it is $12.80 AUD for a large Big Mac meal which is $8.36 USD. For $18.5 USD I can get a much better burger and still a meal deal at either Five Guys or Grilld.

      • normanwall@lemmy.world
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        deleted by creator

        • ApeNo1@lemm.ee
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          1 year ago

          Been a while since I have been now that kids are not interested in it, but that still translates to about to half the price of the US prices.

    • Brave Little Hitachi Wand@lemmy.world
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      1 year ago

      They kind of used to be. The big old play areas are mostly gone. One in my area even had an N64 in one of those bubble kiosks. Gone. I can’t imagine why kids these days still give a shit about Micky D.

      • DominusOfMegadeus@sh.itjust.works
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        1 year ago

        They look like this now. Pretty much the most inoffensively hostile environment imaginable.

        • Brave Little Hitachi Wand@lemmy.world
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          1 year ago

          Bland yet uninviting

          • DominusOfMegadeus@sh.itjust.works
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            1 year ago

            It clearly sends the message, “Come on in, then get the fuck out as quickly as possible.”

            • Daft_ish@lemmy.world
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              1 year ago

              Don’t forget to piss on the bathroom floor. Lord knows everyone else has.

        • aeronmelon@lemmy.world
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          1 year ago

          It looks like a McMansion kitchen/dining.

          I guess that’s why “Mc” is in the term.

          • clearleaf@lemmy.world
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            1 year ago

            Originally mcmansion meant they were like the low quality fast food of houses. But it seems like we have some convergent evolution happening now.

        • Neato@ttrpg.network
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          deleted by creator

      • ShepherdPie@midwest.social
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        1 year ago

        I don’t necessarily blame them as workers would have to go in and hose urine out of the play structure each night.

        • Brave Little Hitachi Wand@lemmy.world
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          1 year ago

          Nothing worth doing is easy, they say 🤣

          • Froyn@kbin.social
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            1 year ago

            That explains why I married such a difficult woman. lol

            • Brave Little Hitachi Wand@lemmy.world
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              1 year ago

              Coming in hot with the boomer jokes over here lmfao go lose a cold war, old ass 🤪

              • Froyn@kbin.social
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                1 year ago

                Cold war is what I call losing the fight for blankets to the wife and cat. lol

                • Brave Little Hitachi Wand@lemmy.world
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                  1 year ago

                  Nice lol

    • HotDogFingies@kbin.social
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      1 year ago

      Yes.

    • LemmyIsFantastic@lemmy.world
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      1 year ago

      Can’t read the article without effort, but I very much doubt numbers and the context is missing. Every one I’ve been to here on the East Coast USA has been about $12.

      • RGB3x3@lemmy.world
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        1 year ago

        Which is still way too much for fucking McDonald’s.

        • LemmyIsFantastic@lemmy.world
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          Not really a big Mac will feed ya for a half day and it’s a great quick snack meal if you are on the run. I make it a point to hit them up every once in a while for breakfast too. People hate on McDonald’s way too much.

          • Dkarma@lemmy.world
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            1 year ago

            A big Mac will not feed anyone for half a day. It’s all bun.

            • DominusOfMegadeus@sh.itjust.works
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              1 year ago

              It’s also awful

            • LemmyIsFantastic@lemmy.world
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              1 year ago

              🤷‍♂️ gets me there

      • ShepherdPie@midwest.social
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        1 year ago

        Same in the PNW.

    • FireTower@lemmy.world
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      I think they are/were trying to rebrand away from being a place to get cheap low quality burgers.

      • RBG@discuss.tchncs.de
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        1 year ago

        Well that does not work if you only increase the price.

      • Ensign_Crab@lemmy.world
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        1 year ago

        Now they’re a place to get overpriced low quality burgers.

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